Food Industry

The Oikos maker is reaping the benefits of consumer interest in products rich in protein, nutrients and probiotics.

CMO Kyle Watson explains how the energy drink is stepping up NIL efforts as part of a “Live. Fit. Go” effort that kicked off in June.

As part of the Oikos maker’s plan to improve performance, the company will reorganize from five geographic segments to three starting in 2026.

The beverage maker will end stop production of its four-year-old Spiked line, noting it took “substantial resources and time.”

Sales growth in this key segment of the store outpaced all other fresh food categories in 2024, highlighting its importance to price-sensitive shoppers, according to FMI.

Once the deal closes, the company plans to separate its coffee and beverage units into two independent, publicly listed operations.

Food brands and manufacturers can own the ingredient conversation to win consumer trust and loyalty, and it starts with education.

The company said it is “not planning to file for bankruptcy” even as data shows an increase in overdue payments.

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

Mars is releasing a “swicy” take on its iconic rainbow candy, while Dole and Malibu team up on tropical-inspired canned cocktails.