The Weekly Sip: Jones Soda changes up C-suite, again | Absolut cracks open RTD cocktail varieties
In other beverage news, Celsius is tapping into the nostalgia of roller rinks and arcades with its latest energy drink flavor.
In other beverage news, Celsius is tapping into the nostalgia of roller rinks and arcades with its latest energy drink flavor.
The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.
Oreo hypes Post Malone cookie drop with new Snapchat ad format Read More »
The company is warning investors of the potential impact — if tariffs take effect next month — on the spirits business’ bottom line.
Guinness owner Diageo says it could lose $200M in profits from tariffs Read More »
CEO Ramon Laguarta said the Doritos maker hasn’t seen a “direct impact” from GLP-1 medications despite a higher level of awareness among consumers toward health and wellness.
PepsiCo to focus on value, healthier offerings amid slump in snacks Read More »
The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion. But unless done right, these campaigns could become a high-profile flop.
How Super Bowl brand extensions can fuel big-time growth Read More »
The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.
Heinz teams with hip-hop hitmaker Mustard for new product, campaign Read More »
A brewing North American trade war could raise prices of iconic brands like Modelo and Don Julio.
Mexican beer, Kentucky bourbon: Alcohol caught in the crosshairs of Trump tariff threats Read More »
Growing demand for convenient meals is pushing the poultry giant to expand its presence in foodservice and the frozen aisle.
Tyson chicken earnings pop as consumers prioritize protein Read More »
The 12-ounce container, the equivalent of two pouches, will be sold at convenience stores, grocery stores and vending machines.
Kraft Heinz reintroduces Capri Sun bottles, but won’t replace juice pouches Read More »
Retaliatory tariffs will target $155 billion worth of American goods including beef, pork, orange juice, coffee and spirits.
Canada slaps tariffs on US food and alcohol products as Trump trade war gets underway Read More »