Food Industry

With tariffs expected to further raise prices, beverage companies are playing up affordability to retain customers.

The healthy food and beverage manufacturer’s stock has fallen to a record low as it struggles with mounting competition and falling sales.

The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S.

Food companies in particular face substantial headwinds to improve packaging sustainability due to regulation and lack of supply. 

The snacks giant said the brand broke its partnership, which included the sale of Sour Patch energy drinks, when it agreed to sell its assets to Keurig Dr Pepper for over $1 billion last fall.

After Honest Tea was discontinued by the beverage giant in 2022, its co-founder saw an opportunity in the market for an organic, less sweet drink.  

The company is targeting Gen Z by playing up trends in health and sustainability while developing a deeper presence in coffee.

Beloved products trusted for generations are now facing a crisis as rising costs, shifting purchasing patterns and regulatory scrutiny pressure legacy brands, writes Keren Novak of Curion.

Amid tariff volatility, manufacturers scaled production without CapEx — here’s how.

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