Food Industry

In other beverage news, Lightstrike hard refreshers aim to bridge the gap between alcohol and hydration.

The brand’s vodka infused iced teas have become a top seller in the U.S. by spurning malt liquor and focusing on a niche category within the crowded canned cocktail sector.

The president vowed to implement the new duties if the European Union doesn’t walk back its retaliatory actions against U.S. whiskey.

The European Commission announced the reinstatement of 2018-era tariffs on bourbon, orange juice and peanut butter, adding that additional taxes on food products could be coming in mid-April.

Stacy Taffet, with 15 years of CPG experience, will be responsible for growing the company’s expanding snacks portfolio that includes Reese’s and Dot’s pretzels.

Using the Tex-Mex and pizza roll brands allows the food maker to stand out in the crowded instant noodle category while boosting exposure for two of its most popular offerings.

CEOs of General Mills, Tyson Foods and Coca-Cola are among companies warning of an impact to their bottom line, with some predicting price increases from a prolonged trade war.

Hilton Schlosberg will continue leading the energy drink maker following the departure of Rodney Sacks.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

The Busch Light maker emphasized its focus on domestic beer production as rivals fear tariff-related impacts to imports.