Food Industry

Sales hit a record high in 2024, but there’s room for more innovation and personalized messaging to continue motivating shoppers, according to a report from FMI.

The rollout comes as mocktail demand surges among consumers wanting to curtail their alcohol consumption without losing the flavor and social aspect of booze.

The debut of the healthier offering, which targets building immunity and healthy bones, comes as the cereal category continues to lose sales.

16,000+ food leaders. 1,000+ exhibitors. Endless innovation. IFT FIRST: July 13-16 in Chicago.

Balancing the lifestyle and health trends shaping snack demand and innovation is the growth of adventure-seeking in snacks, marked by interest in bigger, bolder and global flavors.

The beverage is launching a craft-inspired brew to capitalize on the growing demand for products with fewer calories and lower alcohol content.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

The Hershey-owned candy is tapping into the taste of the classic sandwich, and Hollywood star Glen Powell aims to shake up the condiment category with a new brand.

The purchase of the popcorn, puffs and curls maker adds a fast-growing brand to its portfolio while bringing the Pennsylvania company into new categories and eating occasions.

The retailer is working with Cropin to improve yield forecasting, monitor crop health and better predict seasonal transitions for fresh foods.