Food Industry

The beverage is launching a craft-inspired brew to capitalize on the growing demand for products with fewer calories and lower alcohol content.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

The Hershey-owned candy is tapping into the taste of the classic sandwich, and Hollywood star Glen Powell aims to shake up the condiment category with a new brand.

The purchase of the popcorn, puffs and curls maker adds a fast-growing brand to its portfolio while bringing the Pennsylvania company into new categories and eating occasions.

The retailer is working with Cropin to improve yield forecasting, monitor crop health and better predict seasonal transitions for fresh foods.

A growing interest in the food as medicine movement has accelerated development of new ingredients that can allow for consumers to indulge without guilt.

In other beverage news, a hemp beverage maker is upping the THC content for its new lemonade seltzers.

Industry analysts anticipate the new beer and can tariffs will strike a hard blow to Constellation, who imports all of its beer from Mexico.

A 10% duty on imports and reciprocal levies on 60 countries will raise consumer costs and “unintentionally harm iconic American manufacturers,” according to the Consumer Brands Association.

The launch comes as the niche alcohol segment surged 332% in 2024 as consumers turned away from beer in favor of alternative ready-to-drink offerings.