May 2026

Spend smarter, not quieter: How food brands can build resilient ad budgets now.

The reformulated beverage amps up the protein while cutting artificial colors, sweeteners and flavors, positioning it to stand out among competitors like Coca-Cola’s Core Power.

Ball, Crown and Ardagh are navigating higher input costs and inflationary pressures as brands prepare promotions related to the World Cup and America250 celebrations.

A new probiotic-packed yogurt fruit snack looks to answer demand for gut-friendly foods, while Saint James Iced Tea adds its twist to Arnold Palmer.

NextCoa, made in partnership with Voyage Foods, uses grapeseeds and gives food companies a new option to “future-proof” supply, a Cargill senior product line specialist said.

Jeff Caswell joins the beef jerky maker from Mid America Pet Food, where he was CEO and a board member for the past two years.

A potential acquisition would expand Ingredion’s position in texture and mouthfeel.

This is Sazerac’s second investment in a celebrity-backed brand in two weeks after it purchased equity in Kendall Jenner’s 818 Tequila.

The agreement advances Magnum’s out-of-home growth strategy by targeting consumers in high-traffic locations.

CEO Ethan Brown said it’s been acting as a “beverage company in hiding,” with a board of executives from Coke, Boston Beer and more.