April 2025

In other beverage news, a hemp beverage maker is upping the THC content for its new lemonade seltzers.

Industry analysts anticipate the new beer and can tariffs will strike a hard blow to Constellation, who imports all of its beer from Mexico.

A 10% duty on imports and reciprocal levies on 60 countries will raise consumer costs and “unintentionally harm iconic American manufacturers,” according to the Consumer Brands Association.

The launch comes as the niche alcohol segment surged 332% in 2024 as consumers turned away from beer in favor of alternative ready-to-drink offerings.

The pork giant is reducing its exposure to agricultural markets as it builds up more profitable and less volatile segments of its business.

The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold in booze.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging channels like Pinterest.

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.