January 2025

The unnamed beverage, a collaboration with sports nutrition and supplements company 1st Phorm, is expected to debut this summer. 

The restructuring by Brown-Forman, which is expected to generate up to $80 million in annual savings, comes as inflation and changing consumer tastes cut into spirits sales.

In other beverage news, nonalcoholic beer brand Partake is diversifying its product lineup with fruity hop water.

Manufacturers will have until Jan. 15, 2027, to reformulate thousands of products, including candy and cereal, that use the coloring made from petroleum.

The move, meant to combat chronic diseases, could force food manufacturers to update their packaging in the coming years.

As uncertainty looms around potential tariffs, the brewer’s CEO expressed optimism about the outlook for Modelo, Corona and Pacifico.

The company also named Eric Gorli as president of its $9 billion U.S. refreshment beverage operation, which includes soft drinks, tea and water.

The departure of James Snee, who took over the top post in 2016, is the third leader from a major food company to announce they are leaving since December.

Andrew Archambault, joining from Keurig Dr Pepper, will oversee its sweets business, while company veteran Veronica Villasenor will run brands like Dot’s and SkinnyPop.

After a report detailing the health risks of imbibing, at least one analyst thinks the incoming Trump administration could heighten the scrutiny on the sector.