Food Industry

Celsius also will acquire the beverage giant’s Rockstar Energy drink brand in the U.S. and Canada.

The innovation, called Hasecitrus, allows sports drinks and other products to preserve flavors longer while maintaining clean-label formulations. 

Leanne Cunningham’s departure on May 1 comes as the spirits company faces uncertainty around tariffs and changing alcohol consumption habits.

The spending comes as the Cheerios maker plans to launch new products across its biggest product categories, tapping into consumer trends like protein and spicy.

Companies are restructuring operations or rethinking M&A as they feel the heat from slowing sales and face pressure to transform their ingredient lists.

The Oikos maker is reaping the benefits of consumer interest in products rich in protein, nutrients and probiotics.

CMO Kyle Watson explains how the energy drink is stepping up NIL efforts as part of a “Live. Fit. Go” effort that kicked off in June.

As part of the Oikos maker’s plan to improve performance, the company will reorganize from five geographic segments to three starting in 2026.

The beverage maker will end stop production of its four-year-old Spiked line, noting it took “substantial resources and time.”

Sales growth in this key segment of the store outpaced all other fresh food categories in 2024, highlighting its importance to price-sensitive shoppers, according to FMI.