Buongiorno America

Michele Alfonso: “This is how I tell the story of Made in Italy in cocktails, between tradition and new low alcohol trends”

From Campari to Aperol, bergamot to vermouth, Michele Alfonso brings Italian beverage excellence to the international stage. At Fancy Food in New York, the Italian Trade Agency mixologist explains how to educate the American public about Italian flavors and promote […]

Michele Alfonso: “This is how I tell the story of Made in Italy in cocktails, between tradition and new low alcohol trends” Read More »

“Italian living is our true Made in Italy”: interview with Marco Bruschini from Fancy Food

From tourism to institutional communication, Marco Buschini now leads the promotion of the Ministry of Agriculture between products, culture, lifestyle and international relations. We met him at Fancy Food in New York to talk about taste diplomacy, territorial storytelling and

“Italian living is our true Made in Italy”: interview with Marco Bruschini from Fancy Food Read More »

Summer Fancy Food Show, Authentica’s Maddalena Pistillo: “What makes the difference is the human connection between the company and the consumer.”

We were visited at our box at the Italian Pavilion at Summer Fancy Food 2025, Maddalena Pistillo, founder of Authentica to tell us about her experience here, not as an exhibitor but present to meet companies and partners. How important

Summer Fancy Food Show, Authentica’s Maddalena Pistillo: “What makes the difference is the human connection between the company and the consumer.” Read More »