The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.
How Kellanova uses AI to predict creative performance and drive KPIs Read More »
Many of MAHA’s regulatory interventions come at great cost to companies and consumers with little or no health benefit, writes Sean McBride.
Dirty Mountain Dew Cream Soda, set for a nationwide rollout next year, is one of the first efforts to bring the trend from restaurants to retail stores.
PepsiCo splashes into dirty soda with new Mountain Dew flavor Read More »
The alcohol giant is investing in its Los Angeles brewery to keep up with demand for the brand, which dethroned Modelo as the top-selling U.S. beer.
Anheuser-Busch spends $7.4M to expand Michelob Ultra production Read More »
The discount grocery chain’s entire private label assortment will change, but in different ways.
Aldi debuts massive private label rebrand Read More »
Shopkick surveyed more than 8,000 shoppers to understand their holiday shopping plans. Check out the insights now!
Holiday shopping insights: How consumers plan to spend, save and celebrate Read More »
How to proactively prioritize excess inventory to maximize cost-recovery and sell-through rates.
6 tips for navigating excess inventory Read More »
Yesterday in New York, in the splendid setting of the Old St. Patrick’s Cathedral, the dentist Marco Chiellini, specialized in the aesthetics of female smile and scholar of psycho-physical well-being presented his new book entitled “The universal language of smile.
The organic tea brand is tapping into Y2K nostalgia for a limited-edition launch, while freeze pop maker Jel Sert launches dessert mixes with 2010s icon Sprinkles Cupcakes.
Leftovers: Tyson flocks to chicken cups | Saint James tea gets Juicy Read More »
City leaders said many of the confusion and contamination issues with SC Johnson and Bimbo Bakeries’ Ziploc and plastic bread bags are what motivated the city to previously ban single-use retail bags.
Philadelphia sues CPGs over plastic bag recyclability claims Read More »
