March 2025

The NBA star collaborated on a new flavor from the maker of extremely alcoholic fruit punches and lemonades.

The Health and Human Services Secretary directed the FDA to consider eliminating a pathway that allowed companies to “self-affirm” whether their ingredients are safe for consumption.

The Consumer Brands Association, which represents PepsiCo, Conagra and Mondelēz, said ingredients such as cocoa, coffee and certain spices aren’t produced in the U.S.

Arla Foods will rely on a South Dakota-based processor to produce its ingredients as the co-op looks to expand in North America.

In other beverage news, Lightstrike hard refreshers aim to bridge the gap between alcohol and hydration.

The brand’s vodka infused iced teas have become a top seller in the U.S. by spurning malt liquor and focusing on a niche category within the crowded canned cocktail sector.

The president vowed to implement the new duties if the European Union doesn’t walk back its retaliatory actions against U.S. whiskey.

The European Commission announced the reinstatement of 2018-era tariffs on bourbon, orange juice and peanut butter, adding that additional taxes on food products could be coming in mid-April.