Italian food producer Ponti has unveiled Melagold, a premium unfiltered organic apple cider vinegar made exclusively from fresh, fully ripe Golden Delicious apples, a variety grown in Italy. Developed to appeal to increasingly health-conscious and ingredient-savvy consumers, the product is a new chapter in Ponti’s push toward high-end, traceable food innovation.
Crafted without filtration or pasteurisation, Melagold retains the vinegar’s natural “mother” and offers a delicate, rounded flavour profile, while remaining naturally gluten-free. The vinegar is processed directly on-site to preserve the integrity of the raw ingredient – a single apple variety sourced at peak maturity – resulting in a product that balances aromatic complexity with purity.
“Consumers in the organic segment are showing growing interest in single-variety products that reflect care for health and transparency of origin,” said Giacomo Ponti, President of Ponti. “With Melagold, we are directly responding to that demand, offering a product that combines authenticity, superior quality, and traceability — all key values we see driving future growth.”
Traceability is central to Melagold’s positioning. Each bottle features a QR code linked to a blockchain-backed system, enabling full supply chain transparency from orchard to shelf — a move that underscores Ponti’s commitment to product integrity and consumer trust.
The launch also reflects a broader shift in packaging design. Melagold is available in an exclusive 500ml bottle inspired by the silhouette of modern reusable water bottles — a nod to the active, wellness-oriented lifestyles of its target market. The format aims to marry practicality with aesthetics, making the product suitable for everyday use, from the kitchen to on-the-go settings.
With Melagold, Ponti positions itself at the intersection of tradition and innovation, reinforcing its presence in the premium food space while appealing to a new generation of mindful consumers.
L’articolo Ponti Unveils Melagold: A New Organic Apple Vinegar Made in Italy proviene da Italianfood.net.