Parmalat, Italy’s leading dairy brand and part of the Lactalis Group, has launched Gelati da Bere, a new milk-based beverage that blends the flavour of traditional Italian gelato with the convenience of a ready-to-drink format.
The product debuts in three of Italy’s most iconic gelato flavours—cream, strawberry and cream, and bacio (chocolate hazelnut)—and is packaged in a 250ml refrigerated bottle. Developed through a process designed to preserve and enhance sensory appeal, the drink features a smooth, velvety texture intended to mimic the sensation of gelato melting in the mouth.
Positioned for consumption straight from the fridge—whether at home or on the move—the product is aimed at younger, urban consumers seeking novel taste experiences and convenience. Parmalat’s latest innovation reflects its effort to align with evolving consumer habits and the growing demand for premium, portable indulgences.
L’articolo Parmalat Unveils “Gelati da Bere” proviene da Italianfood.net.