The Italian confectionery group Elah Dufour Novi made a notable return to TuttoFood 2025, bringing with it a clear and confident vision: to reinvigorate tradition with fresh energy, while championing authentic flavour and Italian excellence through products designed for today’s consumer.
The company’s 2025 product lineup, under its Novi and Dufour brands, reflects a strategic balance between legacy and innovation. On one side, the offerings draw strength from the enduring identity of heritage brands that have remained relevant across generations. On the other hand, they signal a forward-looking ambition—an investment in quality that refuses compromise, supported by ongoing research, curated supply chains, and the use of premium-grade ingredients.
By choosing TuttoFood 2025 as its showcase, Elah Dufour Novi is reaffirming its commitment to evolution without eroding authenticity: a collection of refreshed classics, new formats, inventive recipes, and offerings tailored to contemporary tastes.
PRODUCT HIGHLIGHTS: WHAT’S NEW FOR 2025
Mandorlato Novi – Milk & Dark: Two new 100g bars join the Specialità Novi line, offering a crisp, honest take on the traditional almond-studded chocolate in both milk and dark variants.
Nero Nero with Salted Caramel – 70% Cocoa: The Nero Nero range, Novi’s premium dark chocolate line, expands with a bold addition: a 70% cocoa bar enriched with delicately salted caramel nibs. With this launch, the range now comprises 14 distinct offerings.
Mini Nero Nero 88% – Napolitains: One of Novi’s most popular dark chocolates is reimagined in miniature format—small, elegant squares ideal for individual enjoyment or refined pairings.
Selz Spritz – Dufour: Building on nearly a century of Italian confectionery craftsmanship, Dufour introduces Selz Spritz: a filled hard candy inspired by Italy’s quintessential aperitif. It joins the iconic Selz Soda and Selz Cola in the brand’s sparkling candy portfolio.
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