A new report by Wine Monitor, Nomisma’s specialized wine market observatory, highlights a strategic shift of Italian wine exports toward Eastern Europe, Africa, Asia, and Latin America. Specifically, the study identifies 13 emerging markets showing significant import growth over the last five years: Angola, Bulgaria, Colombia, Ivory Coast, India, Kazakhstan, Morocco, Mexico, Peru, Poland, the Czech Republic, Romania, and Thailand.
“Given the long-standing decline in wine consumption across consolidated markets, identifying new outlets is essential to offset the export contraction we’ve seen for several years,” said Denis Pantini, Head of Wine Monitor at Nomisma. “Producers must overcome the reservations and stereotypes that sometimes condition their internationalization strategies. It is vital to pinpoint markets with the highest development potential, detect shifting consumer preferences, and build solid, long-term strategies.”
New growth opportunities in emerging regions
Combined wine imports across these 13 emerging economies grew at an average annual rate of +7.1% between 2019 and 2025, reaching a total value of €1.7 billion last year (a +5.1% increase in 2025 compared to 2024).
While these markets currently account for just 5% of global wine imports by value, their macroeconomic fundamentals signal massive long-term potential. Backed by robust economic growth, rapid urbanization, and a expanding middle class, wine is increasingly viewed as a premium lifestyle product. Among these, Poland, the Czech Republic, and Mexico lead the pack as the most attractive destinations, each already commanding a 1% share of global wine imports.
Italian wine performance in target markets
Italian wine exports to these 13 nations have climbed steadily since 2019, hitting €405.6 million in 2025—a +4.3% year-on-year increase from 2024. Notably, Italy’s Compound Annual Growth Rate (CAGR 2019–2025) in these countries stands at +11.4%, easily outperforming general wine import trends.
According to Nomisma Wine Monitor, this widespread growth in value and volume is heavily supported by the expanding footprint of authentic Italian restaurants and premium hospitality operators abroad. On a country-by-country basis, Poland leads the demand in both value and volume, followed by the Czech Republic, Mexico, and Romania. Over the observed period, Italian exports grew across all 13 target nations, with Angola being the sole exception.
L’articolo Italian Wine: Emerging Markets Become the New Export Frontier proviene da Italianfood.net.