Barilla consolidates its position as the world’s most reputable food company and breaks into the global top 10, ranking 9th in the 2026 Global RepTrak 100. The result marks a significant rise of 16 positions compared with 2025, when the group ranked 25th, and confirms a sustained upward trajectory in corporate reputation.
The annual study by RepTrak, conducted since 1999, evaluates leading global companies across key dimensions including performance, innovation, governance, sustainability, and trust. Barilla’s advancement reflects its ability to combine product quality, industrial vision, and social responsibility—factors increasingly central to reputation metrics.
“In the current macroeconomic context marked by high uncertainty, maintaining stable performance is already a positive signal,” said Sara Fargion, Vice President EMEA at RepTrak. “However, in this scenario, the ability to grow becomes a real differentiator. The food sector in particular is under significant pressure: persistent inflationary dynamics continue to drive intense media scrutiny and consistently influence public perception across the 14 countries where we measure reputation.”
SCALE, INNOVATION, AND CONSUMER RECOGNITION
Operating in more than 100 countries, with 30 production sites and annual output exceeding 2 million tonnes of pasta, sauces, and bakery products, Barilla continues to invest in innovation and continuous improvement.
A key milestone in this strategy is the launch of BITE (Barilla Innovation & Technology Experience) in Parma. The new R&D hub employs 200 professionals—including food technologists, researchers, engineers, and food designers—and focuses on developing new products, refining recipes, and advancing production processes and packaging. The center integrates scientific expertise, food culture, and technology, supported by an open innovation ecosystem involving universities and global research centers.
Barilla’s responsiveness to consumer demand is further evidenced by recent awards. The Barilla Al Bronzo pasta line was named “Product of the Year” in the pasta category in 2025, while Barilla Protein+ received the same recognition in 2026. Both were selected by more than 12,000 consumers in research conducted by Circana.
BRAND PARTNERSHIPS AND SOCIAL IMPACT
The group’s growth is also supported by strategic partnerships, including its collaboration with Formula 1, which extends Barilla’s core value of conviviality into the global motorsport arena.
In Italy, high-impact social initiatives—such as campaigns with Dynamo Camp and Médecins Sans Frontières—have mobilized thousands of volunteers and engaged tens of thousands of citizens, contributing to social and humanitarian projects through tangible participation.
SUSTAINABILITY AND PEOPLE AT THE CORE
Barilla continues to integrate environmental and social priorities into its growth model, with a strong focus on sustainability, energy efficiency, and water management.
This commitment extends to its nearly 9,000 employees worldwide. The company has implemented a global equal parental leave policy, granting both parents 12 weeks of fully paid leave, and achieved gender pay equity as early as 2020 under the principle of equal pay for equal work. Together, these elements underpin Barilla’s rising reputation and reinforce its positioning among the world’s most trusted global companies.
L’articolo Barilla Ranks World’s Top Food Company for Reputation, Enters Global Top 10 proviene da Italianfood.net.