Strengthening its presence in international markets and capturing new global growth opportunities stands at the core of Madama Oliva’s strategic direction for 2026. The Italian benefit company, specialized in table olives and vegetable-based specialties, continues to pursue an ambitious internationalization path.
Following its participation in Marca in Bologna and Gulfood—among the leading global platforms for the agri-food business—the company has recently taken part in Foodex Japan, further consolidating its footprint in Asian markets.
“From the Asian trade show, we received excellent feedback on the new products presented,” said Marketing Director Sabrina Mancini. “From the pasta sauce line to olives in 140/160 gram trays, the Asian market confirms a strong interest in the authenticity of Made in Italy products.”
Madama Oliva’s stand at the latest edition of Foodex japan
EXPORT GROWTH
The company’s internationalization journey is clearly reflected in its financial performance. In 2025, export revenues grew by +6.4% compared to the previous year, reaching €29 million, confirming the increasing importance of international markets for the company.
Today, Madama Oliva boasts more than 500 product references and 20 production lines, with an annual output of approximately 22 million packs distributed across 45 countries.
NEW MARKETS AND GLOBAL TRENDS
Throughout 2025, the group expanded its commercial presence by entering new markets such as Mexico, Colombia, and Australia. However, the most strategic markets remain North America and Asia—particularly the United States, Canada, Korea, and Japan—alongside Northern Europe. These regions share a growing focus on healthy food, a segment in which the company positions itself as one of Italy’s leading players.
NEXT STOPS: FROM SINGAPORE TO PARIS
The 2026 trade show calendar will continue with key industry events, including FHA in Singapore, Tuttofood in Milan, PLMA, and SIAL Paris.
“Participation in trade fairs represents a strategic step,” Sabrina Mancini emphasized, “as it allows us to strengthen networking with international buyers and distributors, present new products, identify emerging trends, and gather direct feedback from industry operators.”
SUPPLY CHAIN AND QUALITY CONTROL
Supporting its global expansion, the company has invested directly in the agricultural supply chain through two production hubs located in Sicily and Larissa, Greece—both strategic areas for olive cultivation.
These partnerships enable greater control over the supply chain, ensuring continuity in raw material sourcing and allowing the company to market PDO-certified products.
L’articolo Madama Oliva Accelerates Global Expansion Strategy proviene da Italianfood.net.